Chex Mix Turds

March 2014

General Mills, Inc.
P.O. Box 9452
Minneapolis, MN 55440

Dear General:

I know that your company is a venerable one, in existence for the last 500 years or so, and has fed me and countless other millions of people such staples of life as Wheaties, Cheerios, Total and Yoplait.  You trained us to know that Wheaties was the Breakfast of Champions™; added every flavor and color to Cheerios except rhubarb and puce and made us feel unhealthy if we didn’t jog a mile or two before eating Total or Yoplait.

So what, pray God, is this substance that I found in a recently purchased bag of Chex mix (Traditional) to which I have become addicted?

chexturd

What does this look like to you?

Yes, you are correct.  Turds, but saltier.  An alternate theory might be meteor turds from a distant galaxy (still quite salty).  Both theories do not explain how these substances got into my package of Chex mix (Traditional).

I have no idea why your quality control person was missing-in-action on the day that this batch of Chex mix (Traditional) was produced but, suffice it to say, while this bag may have “60% less fat than regular potato chips” (your words), it has “100% more turd-like lumps than potato chips” (my words).  Presumably, your quality control process has not confused potato chips with buffalo chips.

Here I am, mindlessly sitting in front of the cable TV watching an episode of some inane series like Duck Dynasty or Jersey Shore, happily munching away, when I am overcome with revulsion from chomping down on one of these brown beauties.  I might as well have been eating a salt lick.  The bag from which I was consuming this inedible stuff should have said Chex licks instead of Chex mix.  The fact that these lumps were the color of excrement did not add to my gustatory experience.

You advertise on the bag “Earn cash for your school!”  How?  By getting kids to accumulate Chex mix turds and turning them in for high Phosphorus content returnables at the local dump?  By leaving them on the living room carpet and getting unsuspecting parents to pay extra cash to the kids while they re-potty train the innocent house dog or cat?  By saving them up and using them in place of road salt on snowy winter days?  By selling them at rock and gem shows as “meteor shit?”

General, I have been a faithful patron of your company for the last couple hundred years and I am not about to give up now but I am having serious doubts.  Finding these lumps in my Chex mix (Traditional) package makes me think that you should hire Tom Hanks and have him reconstitute his Forrest Gump role advertising Chex mix (Traditional) with the slogan:

“Life’s like a package of Chex mix; You never know what crap you’re gonna get.”

Please, let an old man enjoy his snacks without the trepidation of consuming indigestible brown blobs.  Total is supposed to have “100 percent of the daily value of 12 essential vitamins and minerals.”  Manure is not one of those.  Cheerios cereal provides “1 gram of soluble fiber per serving.”  Road roses are not considered soluble fiber.  Wake up and fire that quality control guy and hire a new one who will keep salty meteor shit lumps out of my Chex mix (Traditional).

Thank you.

Sincerely,

Curmudgeon-at-Large